Several Trump buildings around the city have removed his name from their title and marquee, and The New York Times reports that the Trump International Hotel and Tower in Columbus Circle may be the next to disassociate with the President’s branding.
Residents have been pushing for the removal, according to The Times, who also report that sources inside the Trump Organization are working on a proposal that will remove the name from the building as part of a series of renovations and improvements set to take place this fall. The building will be known as One Central Park West.
The Times calls the move a compromise on the part of Donald Trump Jr., who agreed to cede to the residents’ wishes while still keeping the Trump name on “signs for the hotel.” The organization will also still run the building, rendering the change a mere cosmetic makeover.
A source inside of a meeting between unit owners and the “condo board” told the Times that owners complained that Trump’s political prominence has lead to a devaluing of their property. The Times added that unit sales in the building had slowed down since Trump announced his candidacy for president.